Layers of Content

Creating these layers of content produce an overall brand image vastly distinct from the spam provoking competition. Spending the creative attention on initially planning out the strategy pays dividends far into the future.

Appeal to more than just a discount, build up a persona on each profile that in some way can connect to deeper emotions to which potential customers can aspire to. When this connection has been made it then becomes possible to layer in promotions and affiliate recruitment with far greater success.

UK Instagram Users

The United Kingdom is one of the most active population of Instagram users. With over 20 million members it provides an exceptional opportunity in a culture that already embraces online gaming. By utilizing the marketing approaches presented by Origen Tech we can quickly outpace our competition.

Smart Targeting

Using a combination of in-house systems, third party services and built-in features on the Facebook platform, we are able to compile a relevant target audience appropriate to your brand. We then take that audience and best match it with the protocols used to target in the system- Locations, Hashtags, Profiles. 

Targeting by Locations allows us to best match physical spaces with users and draw best guesses for where they may live and who they are. Do they frequent a casino in Vegas? Is there a local bar known for a certain demographic? From there we can filter down to Male, Female, Language and a variety of other factors that let us hone in on that person. 

Smart targeting allows us to weed out business profiles (unless that is a desired demographic) as well as unused accounts and bot profiles. We use a variety of measures to ensure that the large majority of interactions our system produces is with real and relevant people only.  

Social Interactions

Targeted interactions through strategic data application is our specialty. Based on your brand we will compile a list of locations, users, and relevant hashtags to create a target audience which your newly formed profiles will interact with on an automated basis. Likes, Comments, Follows and Unfollows will be automated for your brand and monitored by our team. You'll reach hundreds of thousands of potential customers every month in a much more meaningful way than can be achieved through the normal ad platform. 

Messaging

Instagram Direct Message is the most promising feature within Instagram when it comes to making sales or creating leads. Enjoy the private message board as a way to connect with customers and new followers.

● More attention to your account – new followers will be sent a welcome message, this creates the initial dialogue and shows the Instagram algorithm that your content is relevant to this new follower.
● Opportunity to connect - potential customers will be more likely to visit our sites if you establish a rapport with them and they trust you. 
● Maximizing brand exposure- People who interact with you through messages are more likely to see your 'Stories' and 'Photos' show up in their newsfeed. It's a simple way of using the algorithm to our advantage.

Surpassing Limitations

All activity is set to run only as fast as the Instagram detection algorithm allows. While there is always a risk of being detected for automation, this risk is greatly minimized by following all limits placed on accounts.

By increasing the number of active profiles we can surpass the limit imposed by Instagram and create an ever increasing number of relevant interactions. 

Create a Dialogue

When automation has initiated interaction, it's time for human interaction to take place. Now that social proof has been established we can use Direct Message feature as a conversation focused recruitment process.  Build up trust with potential recruits and instantly send them all important information and marketing collateral. This can be in the form of a website or affiliate subdomain with external links. 

Magnify the power of social media by turning customers into brand ambassadors. Reward them for their work and not only will they help bring in new business, they will likely become more brand-dedicated players. 

All because a conversation was initiated.

More Interaction, More Views

With the ability to send additional Direct Messages to our followers on a time schedule that is most optimal, we are able to consistently achieve higher relevance scores just by taking the the effort to maintain connections. This added benefit compounds over time and is extremely powerful for brand retention.

Initial test results show a higher percentage of Story Views when using this method. This then becomes one more promotion channel with which we can interact with people. Creating engaging content to be posted into the stories can include live gameplay, engaging photos, or promotions. 

Views at Scale

While an individual profile will take months of constant interaction to build a following, creating multiple profiles with the same objective instantly creates the same effect which only builds over time. 

Enjoy the daily and monthly benefits of new interactions while sustaining the long-tail advantage of continuous engagement and customer loyalty.

Remain Top of Mind

An allusive concept in the world of Online Gaming becomes a reality. Consistent touch points and post schedules, combined with automated interactions and Algorithm advantages, creates an experience that puts our brands top of mind for players around the world.