Hospitality Venues
Utilizing our advanced targeting systems which compliment the Facebook ad platform, we are able to achieve dramatic results for our clients. With a focus on brand awareness and event attendance we tailor-made this approach to best suit the needs of hospitality projects looking to drive people to their restaurants, nightclubs, lounges, casinos and hotels.
Origen Tech is designed to become a full-service solution for our enterprise clients. We have carefully crafted a select group of services and marketing strategies that work together to build a relevant following, increase overall brand reach, and produce viable lead and sales opportunities.
Event Response Marketing
We have improved our methods for targeting relevant ads to local audiences over the past 5 years. With a focus on attendance responses we have crafted several types of effective ad sets which can be applied to any city for almost any occasion. Greatly increase your reach and top of mind awareness for those most likely to attend your venue. Together we will come up with a package that works for you and achieves your goals while always focusing on a positive ROI.
Instagram Direct Response
Instagram has become the most powerful social engine for driving traffic and awareness for our clients. Because of the hospitality's very visual presence, we are able to capitalize on the social power of this platform. By combining some of our most sought after services and automation software, we are able to achieve results not yet possible for the general public.
Brand Awareness
Reach tens of thousands, or hundreds of thousands depending on your location, of local residents who fit your target demographic every month with our brand awareness posts. Not only does this keep your brand top of mind, it enhances the Event Response marketing dramatically by already establishing a connection with your audience.
Brand Awareness
Reach a local audience each month with consistency building up brand recognition and top of mind awareness. Sometimes all anyone needs is to know your establishment is there, and when combined with engaging content you have the formula for meaningful interactions.
Campaign Specifics:
- Facebook Posts Promoted through the Facebook Ad Platform
- Campaign Management, Tracking and Optimization
- Competitor Research and Analysis for Local Area- Used to Create Initial Targeting Audiences
- Multiple Target Audiences Created for Campaigns
- Multiple Ad Sets Created for each Target Audience
- Multiple Ads for each Ad Set are Created
- Optimize Best Performing Ads, Ad Sets, and Campaigns
- Ad Copy Creation for Post Ads
- Local Following Built and Maintained
- Partial Response Support
- Brand Awareness Focus
- Local Targeted Impressions Guaranteed Monthly per Location
- Best Practices are Constantly Learned and Applied
- Monthly Consultation with Digital Marketing Professional
- Consistency
Brand Tree Strategy
Using the power of our automation system we can tailor craft a brand strategy that pushes past current Instagram limitations thus opening up an entirely new promotion strategy. All aspects of the Brand Tree will push back to your main Brand or Profile, supplementing your current efforts in ways no one else is able to do. Every interaction becomes valuable not only to the specific location, product or service, but to the overall brand as well.
More Interaction, More Views
With the ability to send additional Direct Messages to our followers on a time schedule that is most optimal, we are able to consistently achieve higher relevance scores just by taking the the effort to maintain connections. This added benefit compounds over time and is extremely powerful for brand retention.
Initial test results show a higher percentage of Story Views when using this method. This then becomes one more promotion channel with which we can interact with people. Creating engaging content to be posted into the stories can include new menu items, food or venue images, or promotions.
Views at Scale
Enjoy the daily and monthly benefits of new interactions while sustaining the long-tail advantage of continuous engagement and customer loyalty.
Remain Top of Mind
Consistent touch points and post schedules, combined with automated interactions and Algorithm advantages, creates an experience that puts our brands top of mind for locals and potential visitors from around the world.
